Best Practices | Call to Action
When we rolled up the numbers from our latest eBusiness Index evaluations, Symantec, Cisco, Dell, Oracle, and IBM were all at the top of the call to action heap. That got us thinking. What are these...
View ArticleClik here to view.
How to use social media feeds that won’t bite your brand
Onsite feeds are the social media white whale for Website teams. And it’s no wonder. Network feeds offer the alluring promise of promoting “openness”, “transparency”, and “fostering an open dialog”...
View ArticleChannel Partners | Planning Guide
This summer we’ve been burning some midnight oil updating our best practices partner portal benchmark top reflect some big changes in the partner portal space. As part of this process, we enlisted some...
View ArticleClik here to view.
Website Design: 8 sites that get it — and 6 sites that don’t
I’ve been watching the whole grid/adaptive design and short-form content revolution roll out in slow motion over the past couple of years. So how’s the revolution going? To see, I spent some quality...
View ArticleClik here to view.
Website Launch: Why Oracle.com’s stealth launch is a B2B game changer
Last Thursday the Oracle.com team started to roll out its new adaptive design strategy with a new Human Capital Management zone that is much more than the sum of its parts. Beyond the obvious visual...
View ArticleB2B Buying
For most of us the prevailing wisdom has always been that B2B buyers make decisions largely based on the facts – speeds, feeds, capabilities, and vendor reputation – and emotional connections with the...
View ArticleChannel | Partner Portals
If you are on the team that manages partner relationships, you know they are a tough crowd to please. That goes double when your partner portal is the issue. For most partner portal teams, living...
View ArticleCall to Action | Marketing
Quite frankly, I find some of the issues that teams agonize over ridiculous. Deciding when and where to put call to action links on pages is one of them. This whole argument stems from some kind of...
View ArticleClik here to view.
Website Launch: The new CA.com delivers plenty of hits and misses
After what seems like a season in purgatory, CA.com has finally jumped on the new design bandwagon with an update that cleans up the sins of the past. It’s a vast improvement over the previous site,...
View ArticleClik here to view.
Content Strategy: 3 new ways to get your team (and stakeholders) on the same...
I’ve been paying a lot of attention to two things lately: sites that know how to turn buyers into heroes — and those that have cracked the code for creating content that makes an emotional connection...
View ArticleContent Strategy | 6 Part Formula
There’s nothing worse than having a study tell you that your B2B buyers need to make an emotional connection with your company and products – and not having a clue about how to craft content that hits...
View ArticleContent | Website Launch
In case you missed it, Oracle.com is rolling out a new design that has “game changer” written all over it. We covered the launch — and the five reasons this is a horse of a different color — in a...
View ArticleClik here to view.
9 reasons why your B2B collaterals should be Flipboards in 2014
When I was reviewing the new CA.com site a couple of weeks ago I stumbled across a link that led me to a Flipboard designed by CA’s Technologies Information Services organization. It does a great job...
View ArticleClik here to view.
Drum Roll Please! The 2014 eBusiness Index finalists – and the 3 big stories...
Well it’s that time of year again. You know, the time when we announce the 23 finalists on the 2014 siteIQ eBusiness Index — and then see what makes them tick. This year we shook up the Index to...
View ArticleClik here to view.
FieldNotes: It’s like the Swiss Army knife of homepages
The IBM PartnerWorld team is shaking out a new homepage that gives the phrase “10 pounds of potatoes in a 5 pound bag” a whole new meaning. Beyond the obvious – long scrolling page, short-form blocked...
View ArticleClik here to view.
FieldNotes: Oracle is fiddling with more new voices and designs
It’s hard to get your arms around doings at Oracle.com these days. Lots of updates going on in all sorts of corners. One new area that’s making interesting strides is the Oracle Cloud zone that boasts...
View ArticleClik here to view.
FieldNotes: Oracle and SAP shut out IBM’s training & education website
Training is a lot like socks. Not very sexy but everybody needs them. If you haven’t dropped by SAP.com’s training zone lately, it’s worth a spin. It scored three whopping good practices (75 points) in...
View ArticleClik here to view.
FieldNotes: How IBM gets services marketing out of the mud
Services marketing is the muddiest area on most Websites. Full of “I feel your pain” content. Sweeping claims of competency. An astonishing lack of details. Unless you are IBM. This zone provides a...
View ArticleClik here to view.
FieldNotes: SAP’s solutions finder misses 2 important steps
SAP.com’s industry marketing zone features an interesting solutions “finder” that does a good to middling job of taking a boatload of complexity and boiling it down into some actionable products. Over...
View ArticleIndex Preview | Enterprise Systems
The mega-sites IBM.com, HP.com, and Dell.com, ended last year in very different usability places. Could 2014 could be the year when HP.com makes a comeback? We shook up the enterprise systems roster...
View Article
